Pivotal Resources

You've reached Pivotal New Media's social media and digital marketing resource library. Discover eBooks, checklists, and other digital items to help you with your digital marketing journey!

Effective Digital Marketing Starts with Social Media

Effective Digital Marketing Starts with Social Media

This ebook will teach you how to leverage social media marketing in your overall digital marketing efforts. Does your company struggle with engagement on social media? Do you have followers, but not enough leads? This book will teach you how to use engagement as a signal of a warm audience that is willing to take the next step in becoming a customer or advocate. You’ll learn how to turn those leads into prospects, and then prospects into full-blown customers.

Chat Marketing: How Chatbots Can Help Your Business Grow

Chat Marketing: How Chatbots Can Help Your Business Grow

Chatbots are a powerful tool for supporting your business and helping to increase traffic to your website. As marketers, we all know how difficult it can be at times to keep up with all the moving parts of our work and the ability to give valuable bandwidth back to our teams and reduce their workload is invaluable. If you're ready to start your journey into chat marketing, grab this ebook to help clarify the importance of leveraging chatbots within your strategy and see how you can support customer service efforts while also increasing lead generation!

Why Digital Advertising Is Now More Important Than Ever

Why Digital Advertising Is Now More Important Than Ever

Your organization has a marketing strategy in place, but is it working? If you feel like you’re spinning your wheels and not creating the impact you need to, maybe it’s time for a digital overhaul. This e-book will give you the tools, tips, and specific tactics you need to incorporate digital advertising into your overall strategy—leading to increased visibility, awareness, leads, and revenue growth.

What Your Marketing Team Doesn't Tell You

What Your Marketing Team Doesn't Tell You

Your marketing team has done all the hard work to set up your campaigns and analyze the results, but if you don’t understand “what’s really happening” at each step in the funnel or if you fall victim to one of the common traps there’s a good chance you won’t get what you hoped for. This ebook will help level set your expectations with your team and also understand if certain metrics are truly important.

16 Essential Digital Marketing Metrics that You Need to Know and Understand

16 Essential Digital Marketing Metrics that You Need to Know and Understand

Businesses are moving from traditional to digital marketing at a breakneck pace. It's critical that executives know how to leverage the power of data to become data-driven leaders. This ebook will help you understand basic digital marketing metrics so you can level set expectations, run fruitful campaigns and help your organization take advantage of analytics.

Grow Your Nonprofit Through the Use of Social Media

Grow Your Nonprofit Through the Use of Social Media

This ebook is your guide to building a digital marketing plan for your nonprofit. From social media campaigns to fundraising and membership recruitment, it's time to start thinking about more than just print marketing materials. In this ebook, you'll learn best practices from strategy development, social media marketing, to how to measure the results of each program.

The Modern Digital Marketing Guide For Real Estate

The Modern Digital Marketing Guide For Real Estate

This ebook will help you grow your business and become a digital marketing expert for realtors by the end of it. You'll learn about current best practices, get advice from experts in the industry, understand how to integrate digital marketing into your business, discover ways you can effectively use social media to reach buyers and sellers, and get ideas for future reading if you want to continue learning about digital marketing strategies.

The Modern Digital Marketing Guide For Restaurants

The Modern Digital Marketing Guide For Restaurants

As a restaurant owner, your business is continually adapting and growing. The way customers discover, consume and share information about your restaurant has changed. This digital marketing guide for restaurant owners will help you understand the importance of social media and digital marketing to your business. By the end of this ebook, you'll understand the current best practices and become confident as you start your digital marketing journey.

The Modern Digital Marketing Guide For Executives

The Modern Digital Marketing Guide For Executives

What is the most important task for your business? The answer is probably that it's marketing, especially in today's digital age. But what exactly does it mean to be an effective marketer in today's world? How do you communicate with your customers in a way that creates trust and loyalty? You've heard about social media, but how can you use it to benefit your company? In this ebook, I'll show you how by sharing some of the most current best practices for building a successful digital marketing plan yourself.